ABOUT us

Our expertise is protecting the planning process. What does this mean? We make sure you don't get overly influenced by outside noise and ultimately make decisions that don't reflect you. We advocate for your vision and your unique perspective.

Why is this important? Because by protecting the process, together, we create weddings that reflect you. This is the life source to our approach, from the vendors we choose to the story board we create. When you walk in to get a first glance at the final product, our goal is that you see your journey reflected back. 

If you entrust us with your unique story and vision, together, we will create a day of pure magic. 


Alexandra bailey

Founder & lead planner

A favorite quote
“Life becomes more meaningful when you realize the simple fact that you'll never get the same moment twice.”

Me in three words: Empathetic, Loyal, Patient

 I am thrilled you're here! A few things to know about me are below.

Atlanta has always been my home. I spent my childhood soaking up summers in Spain where my mother is from, and during the holidays we would head down to the sunny 305 where my fathers big Cuban family celebrates. While I have traveled since I was little, my roots are deeply planted here in Atlanta! It is where I grew up, where I met my husband, where my children were born, and where I started my wedding planning journey 8 years ago.

I am a boy mom to the nth degree. This means sports. Sports morning, noon and night. If it is not a wedding weekend, you can find me at a ball field on a Saturday morning cheering on my two boys. If I’m not watching, playing or going to a sporting event, then I’m building legos, judging a cannon ball competition, or hosting a post dinner dance off. They keep me on my toes, and I wouldn’t change it for anything!

I am a foodie to my core. You can win my heart over with a chocolate croissant or a large bowl of pasta. I will always track down the cutest coffee shop or must-try Italian spot in every city I visit - no trip is complete without doing so!

I will unapologetically cry at a feel good commercial, rise-from-the-ashes documentary or any song that hits the right feels. Don't be surprised if you catch me shedding a tear on your wedding day either; mother/son dances hit differently since having my two sons.

I love creating events and always show up with butterflies each and every time! I am excited to learn more about you, your stories, and your wedding planning needs. The Proper way is your way with guidance from me at every step!





My favorite pro-tip to share: The most important detail to an unforgettable wedding is something your wedding planner does not create... it is the guest list. A room full of people you barely know never ends up feeling magical. I have been asked for many years what the Proper way to create a guest list is and I always tell them this:

 Imagine your wedding album and all of the captured moments inside. Who is dancing beside you singing the words to your favorite songs? Who is watching you adoringly from their seat? Who is in the photo waving at you while you drive away into a new chapter at the end of the night? Before you extend an invite, always keep this in mind and ask yourself if it would make you smile seeing that guest in you photos for years to come.


Lets get started!